Article: In Small Packages, Fewer Calories and More Profit
I think I want to start a series of posts entitled “things I wish I invented”. Convincing consumers to pay more for less stuff is brilliant. The NYTimes has an article on the “100 calorie” packs. I think I first noticed them in stores a year ago. I chose to buy the regular snack packs of crackers (140 calories) which were less expensive. Yes, I could pay less and get 40% more! I guess for easy counting 100 is a good round number. I do buy the snack packs over the large container if I’m traveling or trying to watch my consumption of something. There is a psychological barrier to opening three or four packages.