Article: In Small Packages, Fewer Calories and More Profit

I think I want to start a series of posts entitled “things I wish I invented”.  Convincing consumers to pay more for less stuff is brilliant.  The NYTimes has an article on the “100 calorie” packs.  I think I first noticed them in stores a year ago.  I chose to buy the regular snack packs of crackers (140 calories) which were less expensive.  Yes, I could pay less and get 40% more!  I guess for easy counting 100 is a good round number.  I do buy the snack packs over the large container if I’m traveling or trying to watch my consumption of something.  There is a psychological barrier to opening three or four packages.

In Small Packages, Fewer Calories and More Profit

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