Coupon Machine at the Grocery Store

At the grocery store the other day I saw an interesting machine just inside the door.  It scanned your savings card and printed out a theoretically individualized sheet of coupons.  Several people had left their sheet so I could see that they weren’t really individualized, just pushing whatever the store wanted to sell.  But it’s an interesting concept for the future.  Advertisers could target people who bought brand X with a coupon for brand Y.  Unlike the coupons that print at the checkout, you are sure to have these with you while you’re shopping.

Most of the coupons on my sheet were for things like store brand ice cream.  Not something I buy, but one coupon was special this week for earth day…$2 off of any 2 “full circle organic” products.  Since Full Circle has canned beans for 99c, I picked up two free cans of beans.  Not bad for a quick investigation of a new machine. 

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