I’ve started reading “I Want That! How We All Became Shoppers”, by Thomas Hine.
If one could look objectively at the array of stuff available at Wal-Mart—and I’m not sure that’s possible—one might conclude that there is hardly anything on sale there that a person couldn’t live without. You don’t absolutely require a lawn sprinkler. You don’t need Barbie. You do need water, but you don’t need bottled water. Nobody needs a ceramic sculpture of mother and daughter hippopotamuses, but at under eight dollars, few would label it a luxury.
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The great majority of the offerings at Wal-Mart and similar mainstream, low-price retailers are goods that may be inessential, but which become necessities once you have decided to live in a certain way. Although we sometimes assume that people consume in order to compete with one another, more often than not, we consume to belong. We want to have what those around us have. These objects then become defined as our necessities. Once you buy the house with the lawn, you realize that you need to get along with your neighbors. While a verdant lawn might, or might not, fill you with joy, a parched, brown lawn certainly will draw disapproval. You buy the sprinkler and it feels like a a necessity. Whether you knew it or not, you made the decision to buy the sprinkler back when you decided to buy the house, and even earlier, when you decided to live in a free-standing house rather than in an apartment or townhouse.
I think this is something that people have trouble with sometimes. They look at the price of renting vs owning, and decide that owning makes sense for them. But there are added costs to owning a house and not just the “fix your own water heater” part. There’s all the stuff you have to buy: snow shovels, a lawn mower, a hose, a grill, a ladder, all those tools, etc. Once you’ve purchased them, you now require a much larger moving truck and longer to pack, which adds up to more money for each move. If you’ve hired a mover, it could add up to a lot more money.
So, either choosing a smaller house/condo/etc or choosing not to conform can save you a bunch of money. I’m an advocate of living below your means (since it allows me to travel), but you can still have the big house if you’re making the big bucks, just don’t get caught up in conforming to someone else’s standard.